A growing opportunity in gifting: sustainability that lasts
The gifting industry is a powerful one. In Europe alone, it represents more than €36 billion each year. For decades it has connected people, built loyalty, and created joy. At the same time, the industry is now under pressure to adapt. More clients are asking about sustainability, and more end users are questioning the environmental impact of what they receive.
Studies show that 40 to 50 percent of gifts are never even used, and often end up as waste. Many are produced far from their final destination, which adds to transport emissions and resource use. The industry is already responding: lighter packaging, recycled materials, and more efficient logistics are all steps in the right direction. They lower the footprint, but they do not fully solve the challenge.
This is where an opportunity arises. Imagine if part of the gifting budget could be directed to something that goes beyond the moment of giving. Something that grows over time, creates visible impact, and tells a story of care and regeneration.
That is what Treebytree makes possible.
Treebytree offers digital tree gifts that companies can give alongside or instead of traditional products. Each tree is connected to a real regreening project, helping restore degraded land, support biodiversity, and strengthen local communities. The gift is delivered digitally, which makes it easy to combine with existing offerings and simple for recipients to engage with.
For distributors, this means you can:
- Add a one hundred percent sustainable option to your portfolio.
- Meet client demand for eco-friendly solutions.
- Differentiate yourself in a competitive market.
- Provide gifts that continue to create joy and impact long after the moment of giving.
Treebytree is not here to replace the gifting industry, but to help it evolve. By including digital tree gifts in your catalog, you show clients that you are ahead of the curve, ready to respond to the growing call for sustainable choices.
The future of gifting is not about giving less. It is about giving better.
With every tree gifted, you and your clients contribute to a healthier planet and stronger relationships. Together, we can turn the gifting industry into a force for good.
One click, one tree. It is that simple.
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